Since the beginnings of plastic and cosmetic surgery, patients have always wondered what they will look like after having a procedure. Now, through a brand new, highly advanced imaging and computer modeling system, patients can view accurate and highly representational images of how they will appear after virtually any cosmetic procedure.

The Vectra 3D Imaging System utilizes special cameras and dynamic soft tissue modeling technology to generate actual 3D models, and calculates a realistic outcome based upon volume, distance, shape, placement, gravity and precise measurements.

The system has modules for Face, Breast and Body sculpting, and will support procedures including:
• Rhinoplasty
• Chin Augmentation
• Liposuction
• Breast Augmentation
• Tummy Tuck
• Cellulite Removal
• Face Lift
• Facial Implant
• Botox and Fillers
• Lip Augmentation
• Breast Reduction
• Buttock Augmentation and Lift
• Dermabrasion
• Chemical Peels

The first and only full system in Los Angeles is now in the offices of Dr. William Bruno.

The applications for this system are far-reaching and enable patients to explore different sizes and types of implants, results of corrective techniques, varying quantities of fat and tissue removal, and effects of both surgical and non-surgical procedures, and view the results on-screen in a private consultation prior to electing to undergo any course of action.


Plastic Surgeons have suffered in this down economy. That is, plastic surgeons that haven’t learned how to properly market their practice, have suffered during this down economy.

Now more than ever, not only are proper marketing strategies critical to a practice’s success, but there is also a unique window of opportunity, as many plastic surgeons will reduce their marketing efforts to “weather the storm,” thereby creating a clearer and less cluttered competitive landscape for those insightful enough to take advantage of today’s business climate.

One of the best ways to capture new patients is through referral programs, both targeted toward existing patients and to other healthcare professionals. Yet in over 21 years of healthcare marketing experience, we have seen few practices that have an on-going, effective and workable referral program in place.
A successful referral program depends on many key factors, including the development of the proper support materials, identifying a key individual to “take ownership” of the program, and staff training and involvement.

We have seen the practice representation element of referral programs yield high dividends. This strategy involves a knowledgeable individual making regular visits to potential referring practices and businesses, engaging in meaningful dialogue, and gaining the trust of the gatekeeper that controls the referrals.
We recently implemented a program for a cardiologist in a major metropolitan area, and within a few days, we had his telephone ringing with appointments generating from our newly developed professional referral sources.

Patient-to-Patient referral programs are also widely misunderstood, and not well utilized by most practices. We have found that with a sound, well-developed, and strategically correct referral plan in place, practice volume and revenues can rise by as much as 25% within a very short time.

Think about it: Many practices offer multiple services… but how many of your patients and potential referring sources really know about all of the services you provide, such as:

* Abdominoplasty

* Liposuction/Liposculpture

* Buttock Augmentation

* Arm Tuck

* Labiaplasty and Vaginal Rejuvenation

* Breast Augmentation

* Breast Reduction

* Breast Lift

* Implant Revision

* Face Lift

* Eyelid Surgery

* Otoplasty

* Thread Lift

* Fillers and Botox

* Lip Augmentation

* Laser Skin Treatments

* Hair Removal

* Spa Services

* And more*

Of course, referral programs should just be a portion of a well-designed marketing program that will grow your practice profits through evidence-based and proven strategies.

If you would like more information on how to build any type of healthcare practice, increase patient volume, and rapidly grow revenues, feel free to contact us at: or visit us online at

Healthcare Infomercials

March 21, 2009

You may wonder what a section on infomercials is doing on a healthcare marketing site.

Well the fact is, informercials are an acceptable and effective method to attract new patients or customers, and generate an immediate inquiry.

However, if you are even considering getting into the infomercial world, please do yourself a favor and call us. We have more experience in healthcare infomercials than anyone… and there are many “Healthcare” marketing companies jumping on the bandwagon and claiming to know how to produce an infomercial, when the fact is, they have created few to NONE.

So if you have any questions about how you can advertise your practice, service, or products on television with an infomercial (also called “long-form advertising”), contact us.

Not only are we the leaders, but we are nice guys, too… and it never costs a cent to talk to us.

You can contact us by clicking here.

Or for more information, please visit our website at

Take a look at our short video, The 7 Deadly Sins of Healthcare Marketing.

Click here to view.


March 18, 2009

Check out our LinkedIn page:

Click Here

Free Practice Assessment

March 18, 2009

You have questions.
We have answers.

With over 20-years of award winning and results-generating experience, we have the insight to quickly diagnose your marketing condition and prescribe the appropriate solutions that will get your practice to the levels that you want.

While our initial assessment is free, the advice is priceless… and these days, who couldn’t use a little free advice?

Simply click here for our confidential form, and you’ll receive our best advice.

Free Practice Assessment, Click Here.

Cardiology Marketing

March 18, 2009

Cardiology is a demanding science… and it takes insight and expertise to successfully market a practice, group, chain, procedure, or device in this challenging field.

We have worked with some of the nation’s leading cardiac medical device manufacturers, individual cardiologists, cardiology medical groups, several heart-care clinics throughout the country, and the world’s largest chain of cardiac care centers. We have consulted for some of the most respected cardiologists and the heads of cardiology at some of the nation’s leading universities.

Our successful marketing programs have included patient education and public relations programs, patient acquisition campaigns, doctor referral programs, television commercials, radio commercials, brochures, technical sheets, lead generation systems, telemarketing, direct mail, speaking engagements, and much more.

Here’s the bottom line: If you are involved with cardiology and want to increase your revenues, we have the answers. Call us with your questions… we’ll probably suggest a few more that you should ask, along with the solutions that will work specifically for you.

Please visit our website for more information.

Cardiology Marketing Strategies for Success

If you are a plastic surgeon and you are reading this, you probably fall into one of the following camps:

You either have tried marketing and are unsatisfied with the results, or your response rate is dwindling from what once seemed to work, or increased competition and the falling economy has taken its toll on your business…
Or, you have never tried marketing… you’ve relied on referrals and your reputation to grow your business, but now want to know if there is a quicker and easier path to success.

And these days more than ever, there are short-sighted strategies that are positioning respected plastic surgeons like a commodity, instead of the clear and preferred choice in the community.

If you would like more information on growing your plastic surgery practice, you in in the right place.

We have the insight, tools and methods that can grow your business, no matter what your present size, condition or competition.

If that sounds like something you’d like to discuss further, contact us.

We’re always happy to talk.

For more information, or to contact us, please visit our website at:

OB/GYN Marketing

March 18, 2009

Many OB/GYNs are facing the same challenges, which include lower reimbursement rates, increased competition, and the feeling like the practice is running you – instead of the other way around.

We know that an effective and strategic marketing solution can eliminate these obstacles to personal fulfillment, and open the door to new opportunities, growth and satisfaction.

Please visit our website for more information on how we can help build your OB/GYN practice.

The market is shifting. Some doctors are getting our of obstetrics entirely and focusing just on gynecology

Others are exploring new revenue streams such as cosmetic gynecology. Some are combining disciplines and offering internal medicine, dermatology and OB/GYN under one roof.

And male OB/GYNs are in need of special marketing that addresses the growing trend towards female-to-female doctor-patient relationships.

The bottom line is this: What you knew about the business of being an OB/GYN has changed and continues to evolve. If you want your practice to thrive and grow in the coming years, contact us for a free consultation. You can ask all the questions you want, and we may even give you a few more that you hadn’t yet thought about.

The best way to reach us is through our website,

Or send us an email by clicking here.