Successful Plastic Surgeon and Medi-Spa Marketing Depends on Solid Referral Programs

Plastic Surgeons have suffered in this down economy. That is, plastic surgeons that haven’t learned how to properly market their practice, have suffered during this down economy.

Now more than ever, not only are proper marketing strategies critical to a practice’s success, but there is also a unique window of opportunity, as many plastic surgeons will reduce their marketing efforts to “weather the storm,” thereby creating a clearer and less cluttered competitive landscape for those insightful enough to take advantage of today’s business climate.

One of the best ways to capture new patients is through referral programs, both targeted toward existing patients and to other healthcare professionals. Yet in over 21 years of healthcare marketing experience, we have seen few practices that have an on-going, effective and workable referral program in place.
A successful referral program depends on many key factors, including the development of the proper support materials, identifying a key individual to “take ownership” of the program, and staff training and involvement.

We have seen the practice representation element of referral programs yield high dividends. This strategy involves a knowledgeable individual making regular visits to potential referring practices and businesses, engaging in meaningful dialogue, and gaining the trust of the gatekeeper that controls the referrals.
We recently implemented a program for a cardiologist in a major metropolitan area, and within a few days, we had his telephone ringing with appointments generating from our newly developed professional referral sources.

Patient-to-Patient referral programs are also widely misunderstood, and not well utilized by most practices. We have found that with a sound, well-developed, and strategically correct referral plan in place, practice volume and revenues can rise by as much as 25% within a very short time.

Think about it: Many practices offer multiple services… but how many of your patients and potential referring sources really know about all of the services you provide, such as:

* Abdominoplasty

* Liposuction/Liposculpture

* Buttock Augmentation

* Arm Tuck

* Labiaplasty and Vaginal Rejuvenation

* Breast Augmentation

* Breast Reduction

* Breast Lift

* Implant Revision

* Face Lift

* Eyelid Surgery

* Otoplasty

* Thread Lift

* Fillers and Botox

* Lip Augmentation

* Laser Skin Treatments

* Hair Removal

* Spa Services

* And more*

Of course, referral programs should just be a portion of a well-designed marketing program that will grow your practice profits through evidence-based and proven strategies.

If you would like more information on how to build any type of healthcare practice, increase patient volume, and rapidly grow revenues, feel free to contact us at: info@healthcaremarketingpartners.com or visit us online at www.healthcaremarketingpartners.com

Plastic Surgeon Marketing Strategies for Success

If you are a plastic surgeon and you are reading this, you probably fall into one of the following camps:

You either have tried marketing and are unsatisfied with the results, or your response rate is dwindling from what once seemed to work, or increased competition and the falling economy has taken its toll on your business…
Or, you have never tried marketing… you’ve relied on referrals and your reputation to grow your business, but now want to know if there is a quicker and easier path to success.

And these days more than ever, there are short-sighted strategies that are positioning respected plastic surgeons like a commodity, instead of the clear and preferred choice in the community.

If you would like more information on growing your plastic surgery practice, you in in the right place.

We have the insight, tools and methods that can grow your business, no matter what your present size, condition or competition.

If that sounds like something you’d like to discuss further, contact us.

We’re always happy to talk.

For more information, or to contact us, please visit our website at:
http://www.healthcaremarketingpartners.com

Dermatology Marketing

If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology.

We have seen so many good dermatologists go down the same road to ruins… it is called “Playing the Commodity Game” and it is a good way to harm your business, your reputation, and your referrals.

How often do we see coupons offering a special lower price on common services, such as Botox? It seems every dermatologist and Medi-Spa is in a race to see who can lower their prices faster!

But here are some basic principals that should guide you, should you want to play this game;

• Price shoppers are not loyal. They will go to your competitor when their prices are better than yours.
• You need to give your patients and potential patients a reason to choose you, other than price. Are you the best in your area? Do you have some special training or expertise? Do you have a new piece of equipment that is the latest and greatest? Even if your competitors may have the same qualifications and services, if they are not promoting them, then the field is open for you to claim those “points of distinction.”

There are many ways to determine how best to position your practice so that patients have a clear and compelling reason to choose you. However, use caution if you use price as your main method to attract patients… it is a recipe for long-term failure.

If you would like more information on our marketing strategies and proven methods of success for dermatologists, plastic surgeons, medi-spas, or any medical and healthcare specialty, please feel free to contact us. It never costs a cent to talk to us, and the advice is priceless.

Please visit our website at: www.healthcaremarketingpartners.com

Effective Growth Strategies for Dermatologists